Arena visuals by Senior Designer Soo Jin Kim appeared during a women’s sports campaign.
New York, NY, United States, 28th Mar 2026 — Lyra Collective announced the development of arena-scale visual campaign assets led by Senior Designer Soo Jin Kim. The work was developed as part of campaign materials for LOLA, a brand within the Lyra Collective (formerly Forum Brand) portfolio.
The visual campaign assets were created for large digital display systems commonly used in indoor arenas and live event venues. These systems include ribbon boards, perimeter LED displays, and central scoreboard screens designed to present visual messaging across large viewing distances.
Designing visual systems for large-format display environments requires a specialized approach that differs from traditional digital marketing design. Visual elements must remain legible at scale and communicate clearly within fast-paced live event settings.
As part of the project, Kim led the visual design development of campaign graphics optimized for arena-scale LED display systems. The work focused on simplified visual hierarchy, high-visibility composition, and motion-ready graphic structures suitable for large public display environments.
“In large venues, visual communication must be immediate and easily recognizable,” Kim said. “Designing for these environments requires simplifying visual systems so that information can be understood quickly by audiences.”
Large-format digital display systems are increasingly used in live entertainment, sports, and event environments. These display networks combine motion graphics, static visuals, and broadcast integration to present visual content across shared public spaces.
Lyra Collective develops visual systems, brand campaigns, and digital marketing assets for consumer brands operating across digital platforms and live event environments.
The project led by Kim reflects the growing role of visual design in large-scale display environments and public event experiences.
About Lyra Collective
Lyra Collective is a New York–based, e-commerce-focused portfolio company focused on brand campaigns, visual storytelling, and digital marketing.
About Soojin Kim
Soo Jin Kim is a New York–based Senior Designer specializing in visual campaign development, brand storytelling, and digital marketing design. Her work includes projects associated with portfolio brands such as LOLA and QRxLabs under Lyra Collective.
Media Contact
Organization: Lyra Collective
Contact Person: Jake Malowitz, Chief of Staff
Website: https://www.lyracollective.com/
Email: Send Email
City: New York
State: NY
Country:United States
Release id:42904
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